Study On The Development Strategy Of STANLEY Chemical Limited By Share Ltd

With the compound fertilizer in the domestic market and international market competition is becoming increasingly intense, can formulate the development strategy of scientific and rational planning, keeping pace with the times, will be as domestic Limited by Share Ltd STANLEY fertilizer compound fertilizer leading enterprises (hereinafter referred to as STANLEY). The key factors for maintaining competitive advantage and competition in the market, research on the development strategy of STANLEY, can not only explore the right direction for the development of enterprises, and develop to a certain extent but also for domestic private compound fertilizer enterprise development strategy for reference and reference.The basic theory of enterprise based on strategic management, summed up the literature research method, analysis method and system analysis method, according to the development strategy of STANLEY company launched a comprehensive and in-depth study:first use the PEST tool to analyze the macro external environment faced by the STANLEY company, including politics, economy, culture, technology, etc. Potter, using "Five Forces Model" to the company by the five forces of impact analysis, evaluation of facing compound fertilizer industry using EFE analysis tools for STANLEY company’s opportunities and challenges; secondly, through a comprehensive analysis of STANLEY’S resources and capabilities, were evaluated using IFE analysis tools the STANLEY internal advantages and disadvantages; finally through the SWOT analysis tool to obtain analysis results.According to the SWOT strategy analysis results and a variety of alternative strategies for the implementation difficulty, risk and expected effect.In this paper, the selection of Stanley company development strategy for vertical integration growth strategy, the choice of competition strategy for cost leading strategy, in the finally selected strategy from the aspects of organizational structure, information management, enterprise culture Stanley company development strategy implementation of the proposed the corresponding measures.