Study On The Value Added Of E-commerce Ecochain Value

As a growing popularity of trade mode, e-commerce not only provides a good trading place for internet transactions, but also brings a lot of opportunities and challenges for each subject in the trading place -e-commerce providers, consumers, middlemen, and the e-commerce platform which connects buyers and sellers. At the same time, under the fierce competition pressure, how suppliers, distributors and platform make their own value added respectively, which is a problem to deal with. Facing a number of products or services, how consumers make their own value added, which is also a problem deserved to probe into.Based on the research situation at home and abroad, this paper will make a research on the ecological chain of general e-commerce:the value added of B2C e-commerce ecochain. B2C e-commerce ecochain is the chain of dependencies which consists of every main body including suppliers, third party e-commerce trading platform and the consumers in the electronic commerce environment. This paper respectively analyzes the value addition of the e-commerce providers, third party e-commerce platform and the consumer, and then analyzes the value addition of electronic commerce chain on the whole e-commerce chain perspective.The research contents are as follows:firstly, this paper makes a definition of e-commerce ecochain value, summarizes research findings of the domestic and foreign scholars on the e-commerce ecochain value addition, and puts forward research ideas in this article; this paper then discusses the B2C e-commerce ecochain value addition in-depth. This paper makes an analysis of value addition appeal, methods of value addition and effects of value addition from the e-commerce ecochain of each node and the whole chain perspective. Finally, this paper summarizes the contents, makes an analysis of the limitations of this study and draws a conclusion.