Discussion On The Problems And Countermeasures Of Ethics Under The Electronic Commerce Environment

In recent years, with the improvement of network technology and the continuousimprovement of online payment security, e-commerce has gradually developed. As fore-commerce transaction both sides to save the transaction cost, its proportion in markettrading volume is increasing, the influence and change the traditional trading patterns,and be a powerful alternative to traditional trading patterns. But due to the rapiddevelopment of Internet technology and e-commerce and its own characteristics, theresulting volume growth and interest, a complete set of legal norms and moral ethics hasnot been perfect, lead to a series of new electronic business ethics problems.This article mainly from the following several aspects to elaborate the electroniccommerce problems: first, the network information release; Second, e-commercetransactions technical network ethical issues; Finally, the mode of e-commercetransactions caused by information asymmetry and improper information network ethicalissues.These arise from the ethical problems in the process of e-commerce transactions,is the result of rational economic man pursue the profit motive, has its own cost-benefitcomparison of genetic logic and its characteristics. And stressed that the author thinksthat only the interests of the principal mode of e-commerce transactions trading motives,cost-benefit comparison and its characteristics were deeply thinking, can better grasp themechanism of production, and rather than broadly to put forward some correspondingcountermeasures. Only then can better regulate the behavior of the parties e-commercemarket, for the healthy development of e-commerce provides a good ethics environment.This paper through the basic assumptions and basic theory of description, paperanalysis framework provides a logical basis, analytical tools and research path; Thearticle second part expounds the definition of electronic commerce and electronic commerce transaction mode type;The third and the fourth part of the article was closelyrelated to the characteristics of e-commerce itself; Finally from the network technology,e-commerce transaction system and policy, new ethics construction three aspects putforward countermeasures for the solution of the problem. The innovation of the article isthat, for the traditional dichotomy of economic transaction behavior and moral andethical behavior provide unified humanity basis and analysis tool, in order to put the twointo a logically coherent framework.