56114 Logistics Network Enterprise Competition Strategic Thinking

In this paper, logistics information platform for the study, through a competitive strategy theory, analyzes the competitive environment of the industry platform to explore strategic options 56114 competitive logistics network.Firstly, the first chapter introduces the 56114 logistics network business background, the paper describes the significance of research and research methods.In the second chapter reviews the concept and role of logistics information platform, introduces the research status and development of domestic and international logistics platform.The third chapter introduces the theory of competitive strategy, to borrow Michael Porter’s five forces model and the three strategic narrative unfold.The fourth chapter is the core section of this article, in this chapter, a profound analysis of the development of the logistics network environment faced by 56,114, respectively, at the macro level, industry and competitive environment in terms of in-depth analysis.The fifth chapter combines the theory of competitive strategy and the characteristics of the Internet industry, were based on the environment, resources and attention angles from operations, marketing, finance three aspects of competitive strategy in the Internet industry are analyzed, strategic logistics network of choice for 56114 provide effective guidance.The sixth chapter is written in the selection and implementation of strategic logistics network of 56114, by contrast with the rookie network developed a differentiated strategy, business model and marketing strategy elaborated strategy implementation path.