Research On The Choice Of Development Strategy Of Investment Banking Business Of Industrial And Commercial Bank Of China In Jilin Province

With the development of our country’s economy and increasing of globaleconomic activity, globalization, economic integration has already strengthenincreasingly. The circumstances of he world’s finance is to be complex, while the eraof science and technology information industry also is coming. Based on thisbackground, our country’s commercial banks also are pushed to the ranks of theworld competition, to the front line of financial field and to suffer the press ofworld’s financial innovation. At the same time, our financial system reform has beendeepened. In20thcentury, the the humanity entered the science and technology of theinformation era, and the financial information has been highlighted. The service ofdomestic commercial business has to be changed gradually from separate operationand supervised respectively into the mixed management. Well, the ICBC of Jilinprovince has been squeezed into competition with other Banks, dropping out theoriginal special status and privilege, all the commercial bank involved in thiscompetition. The right of controlling the bank interest have been removed from itsoriginal state, shifting to the market as the rate guidance. The development of capitalmarket has brought the decline in the proportion of indirect financing, It putsforward many challenges to the imperfect Chinese commercial bank. Meanwhile,investment banking business of commercial Banks is a kind of effective way andmethod to increase the income of Banks, improve the ability of competition andenrich internal business. In terms of the investment banking business in China bank, it is not long time for existing, which one is not perfect, compared with foreignBanks. The management level, staff building and innovation are still incomparablewith foreign ones. According to this current financial and economic environment, itis a long run to strengthen their own investment banking, business innovation,optimizing the way of management.Using ICBC investment business in Jilin, in this paper, the author analyzes thedirection of ICBC investment business, based on the the background of selectedtopic, meaning and the train of though; based on the theory of investment bankingbusiness; based from the domestic and foreign current situation of the developmentof the bank’s investment business; based on the necessity and feasibility ofinvestment; based on the theory of SWOT. This paper also studies the weaknesses,challenges and threats, through the SWOT analysis. Jilin ICBC investment servicehas its own advantage, such as:money, outlets, scope, outlook, etc, compared with it,this investment also has disadvantage, like problems of management system,management level, managers, staff, business scope, business innovation and so on.On the basis of the balance the advantages and disadvantages, The writer analyzesthe current system of financial and economic environment. With the SWOTanalysis method and combining with the experience in investment banking business,the paper lists the development direction of Jilin ICBC investment business, putsforward some strategies and methods to modify this business.