Research On Intermediary Business Development Of ICBC.JiLin City.HaDa Subbranch

It has been30years for China carried out reform and opening up, our countryhave achieved impressive achievements whether in politics or in the economy.Especially in2011, China’s total GDP exceed Japan first and become the secondlargest economy in the world, but per capita ranking behind is an indisputable fact.With the gradual integration the world economy and global financial liberalization,China has promised to open up to foreign financial institutions business in11yearsafter the entry into WTO. China’s sustained and rapid economic development,Accompanied by the massive influx of foreign banks, China has a large number offoreign banks and offices, Banking competition is becoming increasingly intensified.Along with the transformation in the commercial bank management structure,Intermediary business with its huge advantage of low cost, high yield and low risk,has become the main source of income of commercial bank, and in recent years theproportion is still rising. Compared with the development of improving the westerncommercial banks, intermediate business of commercial banks in China, because ofits late start and inadequate attention, is facing great challenges in the competition,and intermediate business has become one of the important standard of measuringcore competitiveness of commercial banks.On the basis of narration of development of intermediate business of commercialbanks, elaborated the intermediate business theory, introduced concept, characteristics,classification and the important significance of the development of the middlebusiness in this paper. This article starts from the current situation of the developmentof the intermediate business of ICBC Jilin city HaDa subbranch, carries on thestrategic analysis, put forward the development strategies of the intermediate business,thereby solving existing difficulties and disadvantages in the process of the intermediate business of HaDa subbranch. The main research content in the thesisincludes: concept and corresponding characteristic of intermediate business theory,important significance and development status of intermediate business ofcommercial bank, present situation of intermediate business development of ICBCJilin city HaDa subbranch, and facing strategic choice through researching SWOTanalysis method. Additionally, it puts forward suggestions and countermeasures in thelight of the development of intermediate business of HaDa subbranch.The first chapter is the introduction, this part elaborated the research backgroundfrom the angle of the topic significance, the theoretical overview and the significancethat intermediate business is looked as the core content, the development status ofintermediate business of commercial banks, the main research contents andframework.The second chapter, taken ICBC Jilin city HaDa subbranch as the research object,intermediate business operating status is described through a series of datacomparison, and proposed existing problems in the process of the middle businessdevelopment according to the actual situation.The third chapter, this paper use SWOT analysis and points out that ICBC Jilincity HaDa subbranch is facing the advantage and disadvantage, opportunities andchallenges in the future.The fourth chapter, this article combines with the actual situation of HaDasubbranch and puts forward a series of strategy and suggestions, this will have acertain reference significance for the development of intermediate business in thefuture.This article suggests that ICBC Jilin city HaDa subbranch should activelychange the traditional thinking in the process of developing intermediate business inthe future, once again examine the important significance of the development ofintermediate business of commercial bank and find out the gap in the past businesswork. HaDa subbranch should stand in the height of strategic development and keepup with the business guide of the head office. According to market environment andpolicy changes, regards the development of intermediate business referred to theimportant position of management work, vigorously develops intermediary business innovation varieties, adapts to cooperation among financial institutions in the mixedoperation mode, vigorously push for effective product marketing work, cooperatewith the government and regulators to promote the intermediate business of HaDasubbranch to go on a healthy development road.