Study On The Management Mode Of Changchun City Outlets Of CCB Jilin Branch

Commercial banking institutions management model is an important part of thebank management, its banking operations to improve efficiency and create the corecompetitiveness plays an important role. Any successful commercial banks becausethey have a highly efficient organizational structure. In recent years, China’s financialmarket continues to open up, coupled with the impact of financial disintermediation,the interest rate market, the rise of the Internet and other factors, more intensecompetition among banks. Low organizational efficiency leads at a competitivedisadvantage, in order to change this passive situation, China’s commercial banks interms of institutional management has done several adjustments and reforms in orderto meet the requirements of the various stages of the development of the financialenvironment.Jilin Branch of CCB has been conducting agency management practices,according to the management requirements of different periods, in Changchun cityhas implemented a total of four branches of the system management framework,individual business division system, quasi-public business division system and theimplementation of different degrees of flat management. The reform of the aboveorganization to organization management model is a useful exploration, and in thattime have played a positive role. But over time, some management deficiencies andpotential threats gradually.According SWOT analysis method, the advantage practiced from two aspects ofinternal and external environment CCB Changchun city management in several organizations, weaknesses, opportunities and threats made by one of the comparativeanalysis, drawing on the history of foreign banking institutions management mode,with particular emphasis on a detailed comparative analysis of the four state-ownedcommercial banks in Changchun city selected agency management. Through acomparative analysis, we can see that although the form and management prioritiesagency management performance in all commercial banks are different, but the flatmanagement model and the division system management mode is selected by mostcommercial banks. ICBC, institutional management ABC, BOC and CCB Changchuncity has certain characteristics, and also the history of the Bank’s businessdevelopment and management to adapt. Relative to the other three lines, the bank’smanagement model closer to the market and management needs, with a certain leader.Although for the moment CCB Changchun city agency management model hassome leadership, but there are many problems, such as horizontal management toomuch, highlighting the risks, such as intense internal competition. Therefore, in orderto ensure that the internal management efficiency and management quality does notdrop, and external customer service capabilities and service levels continue toimprove, we need to further improve and optimize the Changchun city agencymanagement. In the past, institutional management reform absorbing experience,based on internal management reform and external agencies learn history, CCBChangchun city agency management to adhere to the overall direction of the flat, twoand a half to establish the management structure of the smaller sub-branches toimplement functional orientation and after classification management, responsible forthe direct management of regional management centers; while speeding up theconstruction of a comprehensive, integrated networks to achieve comprehensive andintegrated marketing objectives teller, advancing further focus in the backgroundmatter, reduce branch of transactional work pressure, release the front desk marketingpotential, continue Changchun city agencies to ensure that the bank management model advanced, efforts to promote the business to continue to maintain rapid andsteady development.