The Research On Development Strategy Of Changchun State-owned Capital Investment And Operation Co.Ltd.

The “One Three Five” stage is the key period of acceleration of the adjustment of economic structure and update of the industry, meanwhile the external environment continue to change and the macro situation is very complex. From the micro persective, this will bring about great opportunities and new challenge. Therefore, this context make analysis, reasonable plans and efficient measures from a macro perspective which is decisive to next stage of Changchun State-owned Captial Investment and Operataion Co.Ltd. Based on the research, this text believe that firms should focus on aviod passive adaption and forge ahead to create brandnew situation especial when face to the changing external environment. This article emphasize the strategy panning with the adation of environment,industry organization, Resource based theory inside. Meanwhile it utilize SWOT model, the Boston matrix, literature research, comparative studies, diagnoses, chart analysis to resovle the problem. Futhermore, this context make deep researches on the external and internal enviroments and make analysis on the advatages, disadvantages, opportunities and threats.Finnally it propose related SWOT strategywhich fit the company which is use the opportunities to get rid of the threats. It means that itwill eliminate the disadvantages on resourses, finance, human resourses and company cultures with the policies and market advantages and still hold the chances to achieve leapfrog development with governmental resources, listing and financing. Based on the researches above,this text make a series detailed strategy, which is one transition, two combinations, three location, four areas, twelve strategic focus. It has some inspiring affects on the same kind localstate owned investment comanies about making scientific, normative and proposal plan and related strategy.