Research On Development Strategy Of Changchun State-owned Capital Investment And Operation Co.,Ltd

Since reform and open policy, our country put forward to deepen the reform of investment system, establishing the establishment of socialist market economic system reform of the overall goals, state-owned investment company arises at the historic moment. State-owned investment company is an important factor of economic development since the reform and opening up in China, not only bear a lot of policy investment task, also holds the government investment and financing platform to serve the regional economic development. State-owned investment company after nearly 30 years of rapid development, facing the cost advantage of decline, lack of energy, enterprise development is limited by many business fields and main business is not prominent, seriously limits the development of the state-owned capital investment company. Changchun, as one of the state-owned investment company, investment company under the new economic situation also faces many problems above, set during the period of the 12 th five-year strategy have been unable to meet the demand of enterprise development under the background of the new normal, therefore, under the background of "much starker choices-and graver consequences-in" research company development plan, formulate relevant strategy, company of changchun international trust &investment next stage of development is of decisive significance.This paper expatiates on the state-owned investment company, on the basis of the relevant theoretical research, the function orientation of state-owned investment company, including investment guidance, structural adjustment, capital operation and function of reform and innovation, and the company’s current situation and existing problems of changchun international trust &investment was analyzed, and then use the Boston matrix and SWOT analysis of the enterprise strategy environment in detail, and finally puts forward the corresponding strategic choice and measures.Based on the above research, the author also tailored for the enterprise to design a set of more detailed response strategy, namely: the transfer mode, adjust structure, strong function, layout, "1 + 2" seven big strategic focus, similar to the company and the local state-owned investment company set up scientific, standardized, feasible strategy planning and strategy has certain enlightenment function.