The Research On Cuisine Theme Tourism Products Marketing Strategy Of Changchun Cultural International Travel Agency

With the continuous upgrading and improvement of people’s consumption levelof economic level, more emphasis on personalization and customization of themetourism gradually rise. Currently consumer demand for tourism products is towardhigh-level development, the pursuit of a kind of universal themes, deeper travelexperience. However, at present most travel companies are still not aware of today’strends in consumer psychology, the development of tourism products a single,customized unable to provide specialized services, which led to the currentpersonalized, themed tourist tourism products on the market than the less difficult tomeet consumer demand. Meanwhile, the theme of the lack of market demand fortourism products analysis of the data, whether it is to develop the theme of tourismproducts or marketing strategies there are a lot of limitations.Based on the above, this study Changchun International Travel anchored toanalyze cultural tourism as well as the current status of the development andmarketing of tourism products, themes, and to further explore the theme of tourismproducts, gourmet market opportunities. This study briefly describes some of therelevant theory and research status at home and abroad about the tourism product,theme tourism product concepts, classification and so on. Meanwhile, a briefoverview of the current status quo and marketing theory some research on the subjectof tourism marketing strategy to explore these theories based Institute forInternational Travel Changchun cultural cuisine theme tourism product marketingstrategy provides a theoretical basis and reference. After the theme of our tourismproduct market analyzes, respectively, China’s tourism market development status,problems and future trends are analyzed, also with the needs of the questionnaire dataon the topic of tourism products on the market were analyzed simultaneously raisedthe status quo and the plight of topics facing the tourism product marketing strategy inChina. Next, the present study further analyzed the Changchun International Travelcuisine theme of cultural tourism products, marketing environment, describes thedevelopment of international travel and cultural overview of Changchun, Changchunon the internal and external environment of international travel and culturaldevelopment are outlined, combined with its own development its strengths andweaknesses to develop tourism products for the food theme SWOT matrix analysis.Finally, according to the results of the SWOT analysis as well as a questionnairesurvey data, Changchun Culture International Travel Development cuisine theme tourism products for the market segmentation, target market and determine its marketpositioning. In addition, this study also separately from the product strategy, pricingstrategy, channel strategy and promotional strategy combines four custom features oftheme tourism products were analyzed separately, were gourmet theme of culturaltourism product marketing for Changchun International Travel Service to provide areference.Through analysis is not difficult to conclude that the theme of the tourism marketthere is a huge market opportunity and development space, where market prospectscuisine theme of tourism products is very broad. However, due to the lack ofdevelopment topics standardized management of tourism products and its marketingstrategy is also a lack of mature theoretical guidance. Currently, most theme tourismproduct marketing is simply the use of traditional promotional tool for propagandapurposes, so the future theme of tourism products and marketing strategies gourmettheme tourism product needs to be improved.In short, the theme of today’s increasingly competitive tourism industry, tourismcompanies want to place on the theme of tourism products must improve marketingstrategy really make good use of customized marketing applications in the theme oftourism products as well as gourmet theme tourism product. Research of this paperprovides both a certain market information and marketing strategy recommendationsfor international travel Changchun cultural cuisine theme tourism productdevelopment, as well as the whole theme of innovative marketing strategies andimprovement of the tourism industry provides a theoretical reference.