The Theme Of The Yangtze River Delta Regional Integrated Development Of Tourism Products

After 30 years of development, The Yangtze River Delta region has developed a successful Sightseeing, vacation and business travel products, attracts many domestic and foreign tourists, and is of certain characteristics. But with the constant improvement in the living standards of the community and tourists of consumer, attitudes have become more sophisticated and the demand of tourists is gradually changing. The Yangtze River Delta region's traditional tourist products have been unable to meet the demand for tourists. Meanwhile, with the arrival of the era of economic experience, tourism product development requires prominent theme; with the arrival of the era of tourism, regional tourism increases competition to promote integrated development of tourism products. This paper is focused on the following aspects.First, analyses the situation and explore the trends of The Yangtze River Delta Regional Tourism Product Development. The study analyses the results achieved and the existing problems of The Yangtze River Delta Regional Tourism Product Development, and try to explore the development trend of The Yangtze River Delta Regional Tourism Product Development.Second, on the strengths, weaknesses, opportunities and obstacles of The theme of the Yangtze River Delta regional integrated development of tourism products. On this basis, on the one hand, it conducted SWOT analysis of strategic combination to the theme of the Yangtze River Delta regional integrated development of tourism products. On the other hand, propose specific solutions.Finally, on the objectives, principles and strategies of the theme of the Yangtze River Delta regional integrated development of tourism products. Based on market analysis of the theme of the Yangtze River Delta regional integrated development of tourism products, it proposed development goals and the principles to be followed to achieve the goal, thereby providing strategic direction for the theme of integrated development of tourism products.This paper is divided into five parts: The first chapter is introduction. This chapter main provides a theoretical and research ideas on the stage for the text. The second chapter, the Present and future development of The theme of the Yangtze River Delta regional tourism product integration. The theme of the Yangtze River Delta regional tourism product integration's status is the foundation for the development trend forecast. The chapter is mainly on the Yangtze River Delta regional tourism product development status of the carding, on this basis, it discusses the Yangtze River Delta regional tourism product development trend. The third chapter, the SWOT analysis and countermeasures of the theme of the Yangtze River Delta regional development of tourism products integrate. Through SWOT analysis, this chapter made a comprehensive analysis to the theme of the Yangtze River Delta regional integrated development of tourism products, made a combination of strategies to the SWOT analysis, and made a specific response for the theme of the Yangtze River Delta regional integrated development of tourism products. The fourth chapter, the objectives, principles and strategies of the theme of the Yangtze River Delta regional development of tourism products integrate. As the core of this paper, this chapter is based on a market analysis, proposed goals to the theme of the Yangtze River Delta regional integrated development of tourism products. To achieve the target, what principles should be followed, and elaborate the Strategy of the theme of the Yangtze River Delta regional tourism product integration.