Life Insurance Marketing Innovation Strategy County Insurance In Xi’an

With the increasing development of China’s economy continues and people’s livingstandards, the insurance industry has made considerable progress, life insurance as important,in an open environment to improve gradually, with the gradual increase in insurance bodycounty competition human increasingly intense, but China’s huge market demand, in terms ofinsurance for the county is full of opportunities and challenges. How to use market existingconditions, the advantages of life insurance companies play a county to overcome in order toavoid the risk inherent defects become particularly important, therefore, based on the facts ofthe county, the integration of existing resources, products, services and other innovations tosurvive in the competition, in survival in and development, has become an important issue inlife insurance marketing innovation county must face.Therefore, this study innovative life insurance marketing strategy for Xi’an countyinsurance to marketing theory, the concept of the insurance business, life insurance demandtheory, the concept of life insurance products,4C theory, Xian county of life insurancemarketing situation and existing problems in-depth analysis, summarized the Xian countyinsurance market segments in the life insurance customers, as well as accurate positioning ofthe high-end customers, while the use of marketing theory combined4C and4P, customerdemand for the center’s service is based on innovative ideas, personalized customer needsanalysis, and life insurance products for accurate positioning, and launch a new life insuranceproduct portfolio solutions marketing, at the same time, based on an innovative perspective toexpand innovation strategy analysis for the county in Xi’an China Life Insurance company lifeinsurance marketing, mainly from product strategy, pricing strategy, marketing channelstrategy, marketing strategy several aspects discussed in detail, with a view of Xi’an, ChinaLife insurance company of county life insurance marketing play a useful reference.