Research About The Small And Medium-sized Enterprise Development In Baoji City

Practice has proved that small and medium-sized enterprises is an important part ofnational economy, it is an important force to promote the development of social economy.Since the reform and opening, our country small and medium-sized enterprise developmentspeed, gradually into the social and economic fields. Baoji as shanxi industrial area,anddeputy center city of Guanzhong Tianshui Economic Zone, so quick to promote thedevelopment of small and medium-sized enterprises in the city is the inevitable requirementand the choice, but in the face of the increasingly perfect market system, facing the cruelmarket competition of similar enterprises, as a most active in the economic field of small andmedium-sized enterprises how to choose suitable development strategy, is particularlyimportant. In terms of overall level at present, baoji slow development of small andmedium-sized enterprise overall, compared with the developed eastern region, thedevelopment of small and medium-sized enterprises of the breadth and depth is not enough,especially small and medium-sized enterprises for their own development strategy is not clear,the phenomenon such as low level repeated construction. Small and medium-sized enterprisesto promote baoji further development, must be made to the small and medium-sized enterprisestrategic choice for clear understanding.In this paper, based on the actual, baoji baoji small and medium-sized enterprisedevelopment strategy as the research object, through the analysis of the theoretical research ofthe development of small and medium-sized enterprises, a "blue ocean strategy" in the west asthe characters of small and medium-sized enterprise development strategic guidance, andthrough careful analysis of baoji level of the reality of the development of small andmedium-sized enterprises, the core of the problems existing in the development of small andmedium-sized enterprises are summarized and the reasons, and combining the characters ofsmall and medium-sized enterprise development experience and the specific case of asuccessful business, put forward the characters of small and medium-sized enterprisedevelopment and implementation of the "blue ocean strategy", the specific content of thecombined use of micro and macro analysis, the method of small and medium-sized enterpriseitself from baoji and national macro policy two aspects practical measures and Suggestionsare given advice, for the characters of small and medium-sized enterprise development strategy implementation provides the reference basis in reality.The first chapter, introduction. Elaborated this article research background, purpose andsignificance, domestic and foreign research dynamic, made clear the ideas and methods of thestudy, provides basic preparation for this study.The second chapter, the theoretical foundation of the development of small andmedium-sized enterprises. Begins the puts forward the definition of small and medium-sizedenterprises, put forward the theoretical basis in this paper, we study the development of smalland medium-sized enterprises, and made a detailed introduction to the theory, research for thefurther development of small and medium-sized enterprises has made the theory preparation.The third chapter, the characters of small and medium-sized enterprise developmentpresent situation analysis. Serious summary reviews the characters of small and medium-sizedenterprise development in30years, according to relevant data detailing the small andmedium-sized enterprises in baoji important role during the development of social economy,put forward the development of small and medium-sized enterprises are faced with the coreproblems and analyzes the causes of the problem.The fourth chapter, the characters of small and medium-sized enterprise developmenttrain of thought and strategy. Conclusion refined the baoji experience and reference in thedevelopment of small and medium-sized enterprises. Combining case analysis the baoji inshaanxi Po deep machinery group co., LTD., using the "blue ocean strategy" to the success ofthe facts, puts forward the characters of small and medium-sized enterprise development ideaand development strategy of specific content.The fifth chapter, the measures of implementation strategy. From two aspects ofenterprise internal and external environment for small and medium-sized enterprises to carryout the strategy of "blue ocean" puts forward the concrete opinion suggestion.The sixth chapter, conclusion.Summarized the full text major point.