Research On The Project Portfolio Selection Of Methods For Internet Companies Innovation

The Internet is a booming industry, breeding unlimited business opportunities, any business can not meet the needs of all users. For Internet companies, in the face of limited resources and the large number of alternative business projects, no opportunities for ubiquitous temptation to pick out those that maintain a consistent business strategy, focusing on the advantages of enterprise business projects, pick out those items the user needs to solve pain points, made out of products and services allow users to scream, which is an enterprise project portfolio management innovation need to be resolved.The main contents are as follows:(1) Study the portfolio selection theory and processes. After a lot of study and research of the current project portfolio management theory and portfolio selection method, summed up the project portfolio selection problem mathematical description, selection principles and project portfolio management processes based portfolio selection model corporate strategic objectives.(2) Study the comprehensive evaluation index system of individual project issues. Application of Balanced Scorecard method to establish comprehensive evaluation system project life cycle, as well as comprehensive evaluation model was constructed using the full project analysis methods of gray levels.(3) Study the portfolio selection model problem. Analyze the interaction relationship between Internet company alternative projects, combining these affect the relationship mathematical model, and finally with0-1integer program method calculated the optimal portfolio choice.(4) Study the practical application of project portfolio selection model. Starting from a certain Internet companies to carry out innovative projects and more practical context, explore the portfolio selection model specific applications in the enterprise.Based on the study results of previous studies on the combination of the characteristics of the Internet business projects, the use of corporate vision and strategic goal-oriented thinking, as well as a combination of quantitative and qualitative indicators and evaluation methods to build the project life cycle to achieve internet business innovation optimal project portfolio selection. I hope that through this research project to strengthen and improve the system of portfolio selection theory to contribute, and you can manage how those high-risk portfolio, knowledge-intensive Internet innovation projects to provide some new ideas and methods.