Western Drilling Engineering Co., Ltd. Of Multinational Operations In Central Asia Strategy

After entering twenty-first century, the new world oil pattern gradually forming, theinteraction of oil capital globalization, oil production, oil economy internationalization isgradually. After the reform and open policy, especially after the accession to the WTO, the gradualopening up the domestic market because the presence of foreign drilling, drilling contractor,exacerbated by domestic drilling market. Our drilling company in urgent need of the going outstrategy, make full use of two resources at home and abroad, domestic and international twomarkets, accelerate the pace of internationalization, a few blocks to develop the internationalmarket, the survival and development in the global competition. This is the sustainabledevelopment of our country demands, but also the necessary requirement for the development ofdrilling industry in China, can ease or even resolve the contradiction in China’s petroleum drillingindustry, but also the source of our drilling industry to participate in international competition.In this paper, according to the existing research on transnational operation theory, aiming atthe current situation of the western drilling engineering company limited in the Central Asianregion of transnational operation, analyzing the drilling engineering company limited in CentralAsia, facing the market environment and the transnational management strengths and weaknessesand the opportunities, threats, according to the strategic goal of Western Drilling EngineeringCompany Limited of market positioning, western drilling engineering limited company to carryout transnational operation strategy for entry mode choice, in Central Asia, and finally points outthe defects in drilling engineering company limited presence in Central Asia and on transnationaloperation should take reform measures proposed.In this paper, western drilling engineering limited company as the research object, thetransnational operation strategy are studied and discussed. This paper is divided into six parts. Thefirst part introduces the significance of the topic and the domestic and foreign research situationand research methods, innovative points; the second part reviews the theory foundationMulti-National Corporation foreign investment; the third part introduces the transnationaloperation of the drilling engineering company limited on the SWOT analysis; the fourth partanalyzes the western drilling engineering company limited in Central Asia, transnational operationstrategic positioning and selection; the fifth part explains the problems overseas projects in thedrilling engineering company limited, the western drilling engineering limited company, the nextstep should be taken to reform measures; the sixth part is the conclusion.