BMW’s Marketing Strategy Research On Electric Vehicle In Chineses Vechilce Market

This paper tells the current state of the electric vehicle products and markets in China and other developed countries including their attitude and policy. The main content is analyzing how BMW develops its electric vehicles and the market, How it designs, positions the product by researching the request of the consumers combining their own characteristics. Designed questionary survey are used for judge how BMW’s marketing strategy works in China Market. The result analysis can be used to deal with the continuously change of customer requests.This paper also tells a classic domestic electric vehicle company’s products and marketing strategies. Under the impact of electric vehicle developing tide, what should it do to keep up with the pace of the world and even beyond them? Which kind of marketing policy should it use to make the best use of the advantages and bypass the disadvantages?...