The Research On Export Marketing Strategy Of Self-owned Brand In FAW

With the rapidly development of automobile industries in this decade, Chinahas replaced America and Japan to become the largest automobile market in theworld, especially to deserve to be that the Chinese self-owned brand of automobilehas made a great progress. In the process of expanding economic globalization,international trade has already become an indispensable way to keep survival anddevelopment of enterprises. Automobile export as a central part of auto sales is anundoubted important way for enterprises to keep primary liquidity smoothly, to makemarket expansion effectively and to establish business relations solidly.Due to more and more intense domestic automobile market competition in lastfew years, China’s automobiles enterprises especially the self-owned brandscontinuously seek and explore the foreign markets such as China FAW (FirstAutomobile Work). China FAW had occupied one part of world AUTO sales. Butdifficulties and challenges is becoming harsher and harsher for FAW development infuture. How to enhance and increase the export figures and the level of independentautomobile brand cars is a significant problem for China FAW’s international trade.This paper attempts to combine the normative analysis method with the empiricalanalysis method and uses Economics, International Trade Theory as well. UsingSWOT analysis method, the paper reveals current problems and difficulties in FAWAuto export process based on the theory of comparative advantage and the theory ofcompetitive advantage in view of the present export situation. On this basis, thepaper puts forward some strategies and suggestions for FAW’s export improvement,prefers to make contribution to the automobile export of China and looks forward to more good views for discussing.