Research On Value Chain Co-evolution In Dongyue Company Based On Cloud Platform

As market competition intensifies, the development of economic globalization, the information technology rapid update, and personalized needs of customers, enterprise must according to the change of market environment to react quickly, then create satisfaction products to customer. This requires enterprises to improve total reflection of the value chain speed and working efficiency, Integration of its own resources and cultivate the core competitive advantages, and in the increasingly fierce market competition occupy vantage point.Enterprise value chain reaction speed and to promote the efficiency of collaborative thanks to the support of information technology. Information technology from birth has been experiencing rapid growth and change, and constantly has bred a generation after generation of new business models and ideas. Cloud computing is regarded as the IT industry after the PC and the Internet for the third time wave of innovation, as the IT industry across the upgrade to the enterprise value chain reaction speed and the most effective tools for synergies will produce important influence.Growing of automobile consumption market in our country, foreign auto makers also increases the size of the entry into the Chinese market, the auto industry more changeable market environment, market is difficult to grasp, the development of auto industry in China is facing severe challenges. China’s automobile manufacturing industry successively appeared production increment but not product profit, logistics and management cost is high, the inventory is too high, automobile manufacturing core technology lack of innovation and a series of problems, greatly affected the market competitiveness of China’s auto industry. A series of challenges to China’s automobile manufacturing industry to increase the return on sales, to achieve rapid and stable development of dig from global competition and challenges, the industry development trend of the external environment, realize the coordinated evolution of automotive value chain.At first, this paper analyzes the value chain co-evolution facing problems and the causes of these problems:the main information sharing is inefficient, infrastructure construction cost is too high. In terms of value chain together, through the analysis of the characteristics of cloud computing platform, it is concluded that the value chain collaborative evolution system in cloud computing platform will towards a flat, organizational boundaries blurred, configuration, intelligent direction. In order to adapt to the effects of value chain collaborative structure evolution, using value chain synergy evolution model describes the co-evolution of cloud computing platform value chain activity process. In terms of value chain information sharing, through analyzing the characteristics of the platform, information transfer nonlinear transfer to a cloud computing platform, information transfer sea quantitative scale development. These changes improve the efficiency of information sharing, enriching the content of information transmission, and deepening information purposes. On the basis of the above, construct the car value chain synergy evolution model based on cloud computing platform, operation process and the model is analyzed. From a strategic perspective to explore the implementation strategy of co-evolution automotive value chain, and design the related automotive value chain co-evolution support security system.