Study On Marketing Strategy Of TJ Company

TJ company is a use of biotechnology research and development, production,sales and marketing of feed additives domestic private joint-stock enterprises inNanchang of Jiangxi province. The company was founded in2002, it has passed thenational ministry of agriculture GMP, ISO9001quality system and HACCP foodsafety management system certification。As the market for consumer protection andthe fierce competition in the industry, the Laws and regulations of market regulationof feed products has being Strengthening supervision。In market competition toensure product marketing can steadily rise, and lead the development of the wholecompany. TJ company is facing unprecedented severe test. The author, by means ofenterprise research of TJ company comprehensive investigation and study, understandthe slow trend in recent years, the company product sales, especially the series ofproblems in the aspect of marketing management. Therefore, timely changemarketing strategy, improve the system of management of hindering.In this article, on the basis of TJ company’s marketing management, using themethod of PEST, porter five model macro analysis for feed industry; Combined withthe company’s overseas and domestic marketing strategy, Jiangxi province, and thecompany’s internal environment,such as:talent strategy, technological advantage,etc.From the product update slow, market sales narrowly, marketing team lack of passion,sales model, single four aspects, points out the problems existing in the marketingprocess, And analyzes the main reason mainly is the new product research anddevelopment cost, strengthening market supervision, marketing, incentive mechanismis not sound, the sales model does not agree with is the market. Travel through the4pmarketing mix strategy, the comprehensive analysis on the company’s marketingstrategy and combination. Finally, combining the reality of the company, put forwardto strengthen the team management and improve the incentive mechanism, abundantmarketing mode, full access to information security improvement measures andimprove the marketing budget.On the whole，TJ company’s marketing strategy in our country most small andmedium size enterprises have universality, therefore, in this paper, some views and practices to other parts of the industry also has a certain reference value.