Research On The Development Strategy Of X Enterprises

Over the past30years China’s economy has made rapid development of reformand opening up, while China’s manufactured goods have entered the market most ofcountries in the world. But from our country enterprise in the world the productvalue chain profit share is very low, the fundamental reason is the enterprises in ourcountry mostly OEM enterprises, does not have its own brand, can not live in themarket independently, causes the enterprise survival depends entirely on middlemen,or the contractor’s. The dramatic change in the environment at home and abroad,especially USA subprime mortgage crisis, and the European debt crisis, China’sfoundry business into the plight of. One of the key factors which from thedevelopment of foundry enterprises in China’s point of view because of the rapiddevelopment in the enterprise, not able to form a comprehensive integration with themarket environment, not to be able to make positive self construction ofdevelopment strategy.This paper studies from the basic research background and significance of thedevelopment of enterprise strategic theory, positive analysis and reference, duringthe course of the study, PEST analysis, the fundamental goal is to form the externalfactor analysis to construct the strategic development of enterprise theory; five forcesmodel analysis is mainly carried out comprehensive analysis of competitiveenvironment for enterprises development, formed the theoretical support for theconstruction of foundry enterprise development strategy. The third chapter is theanalysis of SWOT environment for the development of foundry enterprises, mainlyfrom the international environment, domestic macroscopical environment,competitor analysis, process of formation of the demand of the market, based on theabove analysis, the development environment of OEM enterprises form acomprehensive judgment. The fourth chapter is to select the development strategy ofShenzhen X technology company, based on the basic situation of the Camry Camrycompany, the company’s strategic transformation to study the necessity, promotegood technology companies to identify and refine their strategy, the strategic transformation to comprehensive analysis, based on the construction of strategicareas Shenzhen X company, as well as the positioning of the strategic goal of. Thefifth chapter is the development strategy of Shenzhen X company and ways toachieve the basic strategic factors analysis, promote Shenzhen X technologycompanies to achieve company’s development strategic choice of comprehensive,and can optimize the basic development of the company’s strategic conception.In China’s economy has entered a post crisis era, to the export-orientedenterprises, especially manufacturing enterprises is a challenge, but also anopportunity, the need for its own strategic from the enterprise development processto construct a new planning, promote enterprises to form the rapid transformationand upgrading. The analysis and research of Shenzhen X technology company, canpromote the enterprises to form a rapid development, and promote enterprises toconduct certain guiding significance to form strategic transformation, and can in thesimilar enterprises can form a kind of brand-new significance; at the same time thestrategic transformation in the enterprise can also form a constructivism theory thedevelopment of enterprises, can form a rich theory..