Development Strategy Study Of Yantai BW Machinery Company

Since half a century from1950, our country’s woodworking machinery industry production have mushroomed, experiencing the process of the development from zero to much, from small to strong. So far, China has about1500enterprise of woodworking machinery, and about more than200enterprises has a certain scale. employees of woodworking machinery has more than ten thousand people, most of them has widely distributed in the Yangtze river delta and pearl river delta, northeast China, north China and other regions. The main production purposes involves providing the material, artificial board production line equipment, furniture, adornment processing equipment about69categories for wood processing industry and more than1100kinds of woodworking machinery products, the gross industrial output value is10billion RMB. China has established the complete system concluding education, research, production, inspection and sales. At present, China has more than100institutions of woodworking machinery product with research and development ability (including research and development institutions set up by the enterprise), which guarantees the increase in the overall level of research and development technology of the China’s woodworking machinery product. Products are sold each year to the parts of Asia, Africa, Europe, North America, South America, Oceania and other countries. The total amount of export products has been listed as the fifth followed Germany, China Taiwan, Japan, the United States. But as the situation faced by Chinese manufacturing industry in our country, woodworking machinery production is not a powerful industry, especially foreign funding introduced later, woodworking machinery industry in China are faced with both an opportunity and a challenge. How to develop under the environment of so much pressure, is our serious problems faced by China’s woodworking machinery industry companies.Around the woodworking machinery industry characteristics and based on Yantai BW machinery Corporate limited status as a case, using the development strategy theory and method of the enterprise, the paper thoroughly analyses and summaries the existing problems of the enterprises with the German’s capital and puts forward to the corresponding solutions, and finally modifies the design of this company’s development strategy plan. This study is based on theories mainly to solve practical problems of applied research. In the realization of the strategic goals of Yantai BW machinery company, at the same time, fostering the healthy and staff growth of the enterprise, and then, I hope this research useful to the same type and the same industry enterprise about their development strategy choice, and provide a new approach to the case study about woodworking machinery industry&joint venture enterprise’s development strategy, also provide the leaders with experience and inspiration for woodworking machinery industry&joint venture enterprise. Although this study only belongs to case studies, perhaps in view of the different type of enterprise, there is no migration and the broad sense, however, if there is more relevant professional undergraduate and graduate students to join in the study of woodworking machinery industry&joint venture enterprise’s development strategy, then it will gradually accumulate a batch of fresh and typical cases. This will provide a rich and real material for the later generations with the similar problems research, and gives their research reliable datas.