Based On The Characteristics Of Marine Folk Culture Resources Of The Zhoushan Rural Tourism Development Research

With the development of our country economy,people's life rich,tourism has been developing rapidly.Due to regional differences,people's life and production mode is also different,thus derived the different folk culture,and folk cultural differences,the more the more can induce the curiosity of people,zhoushan rural tourism can not only make people blowing sea breeze,breathe the fresh air,sitting on the beach,watching the blue sky,feel the breath of nature,can also be like local fishermen,or cockle or sea fishing,feelings of zhoushan Marine breath,feel the local Marine folk-custom culture.From the ocean characteristic folk culture department of research can better the rural tourism development in zhoushan,the main content of this study are as follows:The first chapter is introduction,mainly discusses the research topic: “based on the characteristics of Marine folk cultural resources of the zhoushan rural tourism development research“ research background,research significance,research purpose,research methods,technical route and innovation and deficiency,and the case of zhejiang zhoushan's natural and humanistic economic situation,a brief overview of Marine culture and tourism development status are introduced.The second chapter for the relevant concepts and theory,the widely collect and read lots of related literature at home and abroad,on the basis of this research involves the rural tourism,tourism resources,sets forth the specific related concepts,folk culture of folk culture resources,Marine culture theory to make a simple summary.This research involves the Marine culture tourism industry to carry out the review study,and research on the current situation,characteristics,the lack of content and carried on the thorough analysis and sum up the future development trend,lay the foundation for research.The third chapter for zhoushan overview of rural tourism and development pattern analysis,this chapter content based on the understanding of the zhoushan rural tourism basic situation,determine the zhoushan rural tourism development phase and mode selection,scientific and rational development model is the premise and foundation to promote the development of zhoushan rural tourism,from theory and strategic analysis and recognize the importance and necessity of development of zhoushan rural tourism.The fourth chapter is the analysis of the zhoushan sea characteristic folk culture resources,through to the zhoushan rural tourism of folk cultural resources endowment situation understanding,combined with field survey and literature analysis to collects the zhoushan rural tourism of folk custom cultural expression,and then go to a preliminary understanding of zhoushan Marine characteristics of folk culture in the application of rural tourism,at the same time to a more scientific application of Marine characteristics of folk culture in the zhoushan rural tourism,further analyzes the consumer demand for folk culture.The fifth chapter is about the characteristics of Marine folk culture resources development idea,the zhoushan tourist industry has a certain development,but in terms of characteristics of the Marine folk culture tourism far couldn't keep up with the development of market demand,therefore this section east island and its model as an example,analyzes the current situation of the development of tourism,and research the developing strategies of zhoushan rural tourism from several aspects.