Optimization Of Home Appliance Retail Chain Enterprises O2O Distribution Network

ABSTRACT:With the rapid development of E-commerce, the traditional home appliance retail chain enterprises have set foot in the field of E-commerce, developing new retail model:O2O mode. However, logistics online and offline channels is independent, and needs consolidation. Online and offline distribution of home appliance retail chain enterprises is independently operating:online and offline have separate distribution stations in the main distribution network; in the branch distribution network online distribution encounters "last mile" bottleneck:facing Delays issues, delivery negative effect problem, commodity recovery difficult problem, and offline physical stores also facing financial difficulties.The paper studies on the online and offline distribution network of home appliance retail chain under O2O mode.It proposes optimizing and integrating online and offline distribution network,sharing online and offline warehousing, distribution, logistics, integrating logistics channels, reducing distribution sectors, saving transportation costs.In the main distribution network,we can share distribution stations;in the regional distribution network, we can build physical stores into self-pickup and distribution points, connecting the last one kilometer distribution with the store, building the store-based020distribution network to solve the online logistics delivery lag handover, the negative effects of the environment and recycling logistics difficulties and other problems.So the online and offline logistics channels can be comprehensively integrated to achieve the goal that online shopping,offline store experiencing and pick-up and return.Finally, to S’s case, the integration and optimization of O2O distribution network is analyzed by the case of S company.