The Development Strategy Research Of Leader Housekeeping Corporation

In recent years, with the rapid improvement of economic and living standards, consumption capacity increases significantly, at the same time, accompanied by aging society and "a family of three" characteristics of family pattern, more and more people need housekeeping service. Practically speaking, housekeeping service is a "win-win" project. It plays an important role in promoting the national economic development, social stability and increasing employment opportunities. In this environment, Leader Housekeeping Corporation founded more than10years, has also faces great opportunities and challenges.Firstly, this paper briefly analyses the background and significance of research, reviews literature at home and abroad of strategic management theory, and introduces the main research contents, research methods and technical route. Then, it introduces the basic information of the Corporation, including the development course, main business, including the company organizational structure and financial status. Using the PEST strategic management tool to analyze the external and internal development environment of Leader Housekeeping Corporation, such as the macroscopic environment, the present situation and the disadvantages in housekeeping industry, this paper finds out the core competitive advantages of the enterprise. Based on overall analysis, the paper presents a suitable strategy by using the SWOT matrix analysis which including strengths, weaknesses, opportunities and threats of Leader Housekeeping Corporation. Finally, to implement strategy smoothly, it proposes to five safeguard measures, such as expanding funding sources, strengthening the organization structure, perfecting the systems and mechanisms, strengthening the construction of the core talent team and building great enterprise culture, in the hope of enterprise strategic target can be effectively achieved.It has important practical significance for the future development of both Leader Housekeeping Corporation and the entire housekeeping industry by using strategy management study.