The Development Strategy Of Shang Qin Housekeeping Company

In recent years,with the improvement of people's living standards,the arrival of the aging population,the implementation of the two child policy,people's demand for housekeeping service is increasing in quantity and quality.The traditional housekeeping service has been unable to meet people's growing demand for a better life.In such an environment,Shangqin Housekeeping Company is facing great opportunities and challenges.This paper takes Shangqin Housekeeping Company as the research object,and takes the enterprise strategy management theory,service marketing theory and domestic service related theory as the guidance,and uses relevant analysis tools to comprehensively analyze the external environment and internal environment of Shangqin Housekeeping Company.This paper also clarifies the strategic goals and strategic priorities of Shangqin Housekeeping Company,and propose measures to ensure the implementation of the development strategy.In the analysis of the external environment,the PEST tool is used to analyze the macro environment,and analyze the development trend of the housekeeping service industry and the situation of the housekeeping market in Chengdu.In the analysis of internal environment,the current situation of Shangqin Housekeeping Company is analyzed from the aspects of business operation,organizational structure,human resources,marketing,finance,etc.Finally,the SWOT tool is used to analyze the opportunities,threats,advantages and disadvantages of Shangqin Housekeeping Company,establish the development strategy,and put forward specific strategic implementation guarantee measures from marketing,human resources,finance,technology,corporate culture and other aspects.Through the research of Shangqin Housekeeping Company,this paper puts forward the development strategy of Shangqin Housekeeping Company according to the actual situation,which has a very important guiding role in solving the current problems and realizing the medium and long-term strategic goals of Shangqin Housekeeping Company.At the same time,it has a certain practical reference value for the strategy management research of the same kind of housekeeping service enterprises.