The Strategy Researching About Small Goods Fast Transportation Marketing Of Ningxia Auspicious Leopard Group

In recent years, with the explosive growth of the Internet economy, led to the vigorous development of the small express business, however, due to the low market access threshold, to express the market competition is intense. As a traditional service industry, to have a foothold in the invincible position, in addition to rely on the standardized operation management, enterprises should do a good job in service marketing strategy.Based on seeking solutions in Ningxia Auspicious leopards small leopard group express development as the main line, the problems of applying the theory of service marketing, target marketing theory, product pricing theory combined with the reality of each enterprise, on the basis of sufficient investigation and research, small leopard group of Ningxia Auspicious leopards express has carried on the comprehensive research of marketing work. First of all, by the empirical method to analyses the problems existing in the process of enterprise development, to find out the day leopard small express in conducting marketing problems and the problems of the cause analysis, and further points out that property right is not clear, poor management system is the basis of restricting day leopard small express development. Second, by dynamic tracking development of express highway enterprises at home and abroad, to carry out the internal and external environment of the small leopard group on day express and comprehensive analysis of industry competition, on the basis of target marketing theory on the existing highway express market segmentation, establish the corresponding target market positioning, combined with the enterprise actual situation, from the product strategy, price strategy, channel strategy, promotion strategy, personnel, tangible demonstration, service process strategy seven aspects to carry on the analysis, put forward the service marketing strategy of differentiation. Finally, put forward to set up and improve customer relationship management system, build a practical and effective performance appraisal system, is to realize the day small leopard group express the guarantee of the service marketing strategy.The author thinks that, establish a scientific strategy, service marketing is an effective way of enterprise to develop the market rapidly, hope that through this analysis, small leopard group for days to provide certain reference function to express the business development, also can expect this case study of relevant industry has a positive significance.