Fresh E-commerce Logistics Distribution Mode Research

Party eighteen report development of China’s agricultural modernization has beenemphasized in order for the country to achieve food security and a good supply of the supplyof agricultural products, to accelerate the development of China’s modern agriculture is agood way. The report shows that the problem of agricultural development will be the focus ofnational attention due to fresh e-commerce mostly fresh produce fresh products, freshe-commerce development reflects the development trend of China’s agricultural products tosome extent, Therefore, the development of e-commerce will be fresh state support.In this paper, the status of the domestic fresh fresh e-commerce e-commerce and logisticsdistribution analysis, we found fresh in recent years, rapid development of e-commerce in ourcountry, but the development status of e-commerce logistics and distribution of freshseverely restricts our fresh development of e-commerce. Through e-commerce logistics anddistribution of fresh factor analysis, found that e-commerce is now fresh in addition to thelack of economic and practical logistics cold chain technologies and cold chain distributionoutside the problem of high costs, the biggest difficulty is how to solve the " last miledelivery service in "problem. Based on the most difficult issues now fresh cold chaindistribution, we propose distribution through the line with online transactions, the electricitysupplier ’s fresh-sale terminals extending down to the difficulty of reaching lowering the coldchain distribution point of view, and for fresh different types of e-commerce enterprisespresents three fresh e-commerce logistics and distribution patterns. Next, this paper freshe-commerce logistics mode selection decision analysis gives a brief introduction, and the useof comparative analysis of these three modes of application conditions, conditions andproblems that need attention needs to have a brief instructions. Examples of the analysis ofexisting e-commerce businesses in understanding the fresh logistics distribution model basedon the combination of the characteristics of a new model for the company’s existingdistribution model put forward corresponding recommendations for improvement. There aretwo benefits of doing so, one fresh e-commerce sales terminals close to customers, to meetthe customer ’s shopping habits on a jolly to some extent, enhance the customer shopping experience; Second, fresh e-commerce sales terminal close to the customer, the customerrequirements on time are better able to meet, but also to facilitate the investigation ofbusiness-to-customer needs, enabling enterprises to better control the demand for a goodmarket.Finally, draw conclusions. Hoping the conditions existing cold chain technologyinfrastructure, by changing the way e-commerce logistics and distribution patterns of fresh,fresh e-commerce companies to reduce Delivery "last mile" of difficulty for fresh e-commercebusiness theoretical study of e-commerce development and provide a fresh reference.