Study On Home Delivery Mode And Distribution Model For Fresh Agricultural Product Based On E-commerce

It is interiorized in people's mind that Internet enables an easier way to get fresher agricultural products along with the rapid development of social economy and faster pace of life. And this kind of demand is boosting. The existing operational mode of fresh agricultural products websites can't fully meet consumer's requirements. There are a lot of problems severely restrict the development of home delivery for fresh agricultural products such as excessive processes of logistics, unreasonable regional distribution method, high distribution cost etc.Thus, it is critical to develop an effective home delivery mode, increase distribution efficiency and ensure the quality and freshness of fresh agricultural products based on e-commerce.An scientific and effective operational mode is proposed and some further strategies and implementation recommendations are put forward based on the analysis of the features of existing agricultural supply chain and fresh agricultural products home delivery mode. Problems in locating of fresh agriculture product Distribution Center and its routing optimization are studied. The main contents are:Firstly, the key features of domestic fresh agricultural product are addressed. Current distribution situation of fresh agricultural product and its problems are also presented. Major advantages and features of B2C e-commerce are analyzed after importing e-commerce into fresh agricultural product distribution.In addition, taking into account that home delivery mode of fresh agricultural product in the existing e-commerce environment can't fully meet consumer's demand, a cooperative home delivery mode based on e-commerce is proposed to fulfill consumer's requirements of product freshness, price, product quality and service quality. Corresponding operational and marketing strategies are proposed as well.Then the characters of fresh agricultural product distribution center and its locating principle are analyzed according to the outlook of cooperative home delivery mode of fresh agricultural product based on e-commerce. Locating model of fresh agricultural product distribution center is built based on linear programming. The outcome is applied to approximate the optimal solution of locating model after using heuristic algorithm and theoretical analysis.In the end, patterns of fresh agricultural product distribution routes are illustrated. Distribution routing optimization model is built based on the relevant principle. In this model, minimum spanning tree algorithm is used to get the Hamilton route. Then the validity of this algorithm is analyzed through numerical example. Problems encountered in operational decision making are discussed based on the analysis of practical distribution challenges.