Competitiveness Evaluation Reserch Of Cultureal Tourism Creative Industry In Yangtze River Based On Niche Theory

The development of cultural tourism and creative industries follows the trend of social-economic and cultural and tourism development, it appears to meet the diverse tourists’requirements and greatly enriched the connotation of cultural tourism, promote the transformation and upgrading of the tourism industry. Cultural tourism and creative industry is an emerging industry that extends from the tourism industry is the integration and sublimation of the tourism industry and the cultural creative industries. Integration of cultural creative industries and tourism industry provides a new perspective to study tourism industry.In recent years, cultural creative industries were developed rapidly in Yangtze River Delta region, especially in Shanghai, Hangzhou, Suzhou, Nanjing and has formed a relatively mature cultural creative industry structure. Some cities fancy the prospects of the development in cultural and tourism creative industry, compete to develop blind. Development of cultural and tourism creative industry needs certain conditions, a region of the social economy, resources and environment, human environment, enterprise development and the government’s policy will have an effect on the development of cultural and tourism creative industry. For some of the cities that cultural tourism resources endowment is not high can not follow suit blind, but should develop industry that according to their own conditions; the cities have better conditions for the development of cultural and tourism creative industry should use their own advantages to make industrial structure better. This study based on the analysis of the cultural and tourism creative industry influence factors combined the theory of niche ecostate-ecorole, compare the development of cultural and tourism creative industry conditions in Yangtze river delta, analysis the competitiveness of these cities. Competitive city can broaden the ecological niche, in order to obtain better ecological conditions, and for competitive weaker city to separate ecological niche according to actual situation.This study researched cultural tourism and creative industries of Yangtze River Delta city group based on niche situation theory:First, according to the research of niche theory, put forward the concept of cultural tourism creative industries niche and reference diamond model to analysis the influence factor to cultural tourism creative industries, mainly divided it into four dimensions that production factors, demand conditions, related industries and support industries, businesses. Construct the niche evaluation index system of cultural tourism creative industries based on these factors.Second, analysis the current developments of the cultural tourism creative industries in Yangtze River Delta region and collect relevant statistics in2011-2012, according to the formula of niche situation theory, calculated the niche size of the research object. Used SPSS cluster analysis the results of the evaluation, divided research object into six categories based on clustering pedigree chart. There were similarities in the same class, and propose appropriate competitive strategies of classification results.Finally, put forward the deficiencies and prospects of this research.