MB’s Vitual Business Model Analysis And Countermeasures

Virtual Operating, which built on the basis of information technology, which consists of several independent business units combined market interests into a stable relationship, or temporary, is responsible for production, marketing and service. Including the OEM, franchising, strategic alliances and other major forms. It is the socialization of production and dispersion of the results, but also the context of market competition to a new co-operative mode.After reform and opening up, with foreign-funded enterprises continue to enter new business philosophy and business model was taken to China, which brought the private enterprises in China.1990’s, wenzhou apparel enterprises MB adoption of OEM, franchising, strategic cooperation and other forms of production, marketing, logistics and other aspects of outsourcing to the venture, but will concentrate its strengths in R&D, design, brand, management and other core work. With the virtual business model, MB in a dozen years from a small tailor shop has become today the largest private listed companies in the apparel industry.The company’s development process from the MB can be seen, the virtual business model in the integration of resources, reduce operating costs has played an irreplaceable role, it points out a small business should learn from the development. However, the virtual business model is not applicable to all companies, which itself has some inherent deficiencies.MB with the actual situation of the company, we can see the company uses a loose partnership, company OEM companies, franchisees, third party logistics, brand ambassador, strategic partners and other virtual links integration capabilities is a matter of business key factor in the survival and development. As a business entity with separate interests, collaborative enterprises are often difficult to achieve harmonization with the MB, reflected in: the delay in production planning, market development is slow, the terminal image of the different and the error distribution of goods, so the risk spokesperson. In response to these problems, this paper will focus on supply chain systems, franchising system, information technology, brand appeal, several aspects of strategic alliances Solution. This will not only provide good advice for the MB, it will provide for the other virtual enterprise should be a good idea.