Study On The Practice Of Virtual Operation

Virtual operation focuses on the optimization of using the internal and external resources of enterprises;it is an innovative wealth-creating mode which combines suppliers, manufacturers,customers and competitors into a dymatic cooperting network which operates flexilibly and efficiently.The quintessence of virtual operation is to put the limited recourses into the part of high added value and ourtsource the part of low added value.Metersbonwe initially started the practice of virtual operation in China.Facing domestic competitors and the entry of renowned foreign fast fashion players,with its amazing fast selling speed,Metersbonwe is now among China's largest casual clothing retailers.Metersbonwe strived a special way to move up to the value ladder by virtal operaton.Metersbonwe seeks to outsource manufacturing and explores retailing by franchising channels in order to focus on respective areas of core competence such as design,brand marketing.Metersbonwe's successful mode of virtual operation is a special representative case worth of study and this dissertation discusses the advantages of virtual operation,its operating mode and also provides suggestions for improvement and innovation.