Research Towards Intermediary Business Development Of A Commercial Bank In The Liberalization Of Interest Rate

With the liberalization of interest rate in China,A commercial bank's traditional operation mode and profitability face the greatest challenge.However,the challenge brings with new opportunities meanwhile.With the development of internet banking and combination operation,it gives A commercial bank the chance to realize the strategic business transformation on intermediary business.The purpose of this paper is to find out the intermediary business development strategies according to A commercial bank's own advantages and characteristics under the marketization of interest rate,and it has a significant practical meaning.At the same time,these development strategies also have strong practical significance for the promotion of the competitiveness and the long-term development of the commercial banks in China.In term of research contents,this paper firstly points out the urgency of commercial banks developing intermediary business under the liberalization of interest rate.Secondly,it analyzes the development of western commercial bank's intermediary business,and it points out some experiences which can be used by A commercial bank.Then,it focuses on the intermediary business' s development of A commercial bank,and analyzes six existing problems of the bank's intermediary business,including low income of intermediate business,low contribution ratio,improper income structure,lack of innovation ability,the distortion of development,insufficient ability of information technology.Based on this,it deeply analyzes four reasons leading to these problems,including ambiguous positioning of the intermediary business development,insufficient mixed operation,lack of practical experienced talents,deviation between assessment and implementation.Finally,this paper points out strategies of intermediary business development with A commercial bank in form of four categories of business planning,two assurance measurements.Firstly,it should have a clear development orientation,so that focusing on developing investment banking,financial markets business,custody business and direct banking.Secondly,it should make 3-year's combination operation plan,and speed up the internal training and external introduction of intermediary business talents.