The Innovative Research On The "Village To Residence" Property Management Of Shenzhen Xinlan Property Company

With expansion of the city by industrialized development,a part of the ruralarea appeared in the form of the “village inside a city”at the edge of the city."Village to residence" referring to resettlement project for villagers and the nature oftransition is to solve the "village inside a city" phenomenon, contract differencesbetween city and country,construct the socialist Harmonious society. with the natureof the transition."Village to residence " is not a simple transformation from villagerscommittee to community residents committee, nor the villagers identity tocitizenship, which involves the transformation of the population registered system,land management system etc.It is more important that the way of life, living habits,lifestyle change. Because of complexity of "village to residence", with manyattempts done, the researchers find that it fully mobilizes social forces to achievetransferring that100million population to the town which is more smooth and fastthan just relies on the power of the government. Thus “village to residence”toproperty management mode appears.This paper discusses market forces to innovation and development of “villageto residence”property management under the guidance of government,which is theimplementation of property management of the "village to residence", Xinlanproperty as an example, Firstly it reviews the domestic and overseas relevantliterature about property management and "village to residence" propertymanagement.Then it describes the status of community management of Xinlanproperty. It introduces the construction characteristics of communities managed byXinlan and basic situation of Xinlan. At the same time, the study issues aquestionnaire about property management of Xinlan property. Based on the above,research designs comprehensive scheme about innovation of “village toresidence”property management. Finally, to evaluate the effect of implementation ofthe innovative design scheme in this paper.This paper aims to combine theory and practice, through the overall evaluationof the "village to residence" programme by Xinlan and analysis of the problems inthe questionnaire.Respectively,it formulates feasible and reasonable innovativescheme from the organizational leadership, devotion, propaganda, training in fiveaspects. Finally, it proves the innovative scheme theory is feasible, not only creating economic wealth for Xinlan property, also producing social effect for XInlanproperty.