A Research Of Satisfaction Analysis Of Thailand Tourism From The Perspective Of Chinese Tourists

In recent years, demand for china outbound tourism market has grown and it has become a new trend. Thailand is one of the top countries of which chinese government supports and approves to their people who enjoy travelling overseas. Recently, the number of chinese tourists visiting Thailand has significantly increased. This has greatly contributes to the increase in tourism capital investment in Thailand.Base on the development of China outbound tourism market and Thailand inbound tourism market which specifically focus on the number of chinese visitor who were travelling in Thailand was conducted, focusing on six elements of tourism:"food, hotel, transportation, sightseeing, entertainment and shopping. Problems were analysed and appropriated methods were proposed. The objective of this research is to promote a sustainable development of tourism industry in Thailand as a student of the development of tourism and cultural exchange between China and Thailand.This paper refer to theory of the satisfaction of tourists both domestic and foreign, consider about Chinese tourists travel to Thailand according to Thailand tourism situation. Therefore, the questionnaires had designed for asking the satisfaction of Chinese tourists who visit Thailand. Then the results were analyzed to find the satisfaction of Chinese tourists to Thailand for finding the conclusion. The conclusion is that tourism in Thailand should be improved as following; cultural tourism, merchandise and prices, more basic amenities, improve road and traffic, improve food both quality and taste. For what should be maintained and further developed; maintain the high service standards, more research on Chinese tourists to meet the needs of Chinese tourists in terms of tourism products, including promote the promotion, public relations and distribution channels about Thailand tourism in China.