The Study Of Marketing Channel Reform In Shenyang Red Net Technology Co. Ltd.

The whole marketing system is the most important part in the marketing channel strategy, it can control the cost of enterprise, enhance the enterprise the competitive ability. It is the bridge between producers and consumers. Marketing channel management is vital for any enterprise, its success or failure is to the success or failure of the enterprise marketing strategy, is the enterprise in the fierce market competition, the key factor to achieve long-term survival and development. With the development of the market economy entered a new stage, the marketing environment is changing, the traditional enterprise marketing channel mode also has changed radically. Enterprises are facing new opportunities and challenges.Enterprises must timely adjustment of marketing strategy changes based on internal and external environment.Shenyang nine technology co., LTD. Was established in1994, the company is mainly in close cooperation with IT products manufacturers, to provide users with high-quality products, strong technical support and scientific and perfect solution. Is currently the samsung monitors the northeast area core agent, agent to display as the core of samsung series products. Ten years, become a samsung core level agents, product sales increased year by year, deeply the general consumers and agents of recognition and praise., although the performance in stable growth, but in recent years, the intense competition from market, market share in decreasing gradually, it has been used in the traditional channel model of marketing channels, under a lot of threat. This article through to the shenyang rednet (science and technology co., LTD., channel management case study, using the marketing environment, channel management, channel strategy theory, analyzes the problems of existing channels and put forward the better channel mode to replace the existing channel model solution, hope to help enterprises channel improvement, channels of the enterprise competitiveness, expand market share, meet the manufacturers to product sales performance requirements of the three provinces in northeast China.This paper discusses the theoretical level simply Shenyang Red Net Technology Co., Ltd. Marketing channels status quo and future development direction of the solutions proposed for the problem still has its limitations, but also need to continue to explore the research, but also in the future need to constantly adjust and improve practice thesis, only produce the desired effect in practice, to achieve the desired effect, in order to reflect the true value.