The Research On Marketing Strategy For Enterprise-Class Cloud Storage Products Of D Company In NorthEast

With the development of D company, the privatization process is completed, but also to speed up the D company as the PC and server giant supplier to end to end solution for enterprise level supplier the pace of transformation. The traditional PC and the server business year in the top three in the world, but due to mistakes in decision-making, D company missed the development computer and intelligent mobile phone market plate rapidly, resulting in a global market sales decline, which D company transition more firm for enterprise level end-to-end solution provider road.In the face of changes in the global market, D company decided to transition,$18billion has acquired20companies, increased from the front end desktop systems to back-end data center platform based IT full set of architectural solutions. One of the most important acquisition, in2007,$1.4billion investment dollars acquisition of professional IP SAN third generation enterprise storage vendor EqualLogic, integration of D enterprise cloud storage Products Company.This paper will take D company in northeast area as the research object, analyzing the marketing actuality of D company enterprise area in the northeast of cloud storage products, based on the theory of MBA in marketing management as the foundation, through to the existing problems of cloud storage products enterprise in northeast area, analyzing, and develop the product strategy, channel strategy, promotion strategy and service strategy according to the presence of northeast area the enterprise cloud storage products marketing problems. Finally, to formulate the corresponding security measures, to ensure the smooth implementation of marketing strategy.The core purpose of this paper is to study the enterprise cloud storage products from the traditional consumer goods marketing strategy, the rapid growth of the environment in the enterprise class storage cloud market demand, D company enterprise cloud storage products to optimize and adjust the marketing strategy in the northeast region, and provided further enhance the competitiveness of D company enterprise cloud storage products in the Northeast market.