Research On Corporate Culture Optimizing Of Kunming Cigarette Factory Based On The New Development Strategy Adjustment

Since the3rd Plenary Session of18th CPC Central Committee, presented a new round of reform of state-owned enterprises in our country, the national monopoly features of tobacco industry has begun to advance reform in the industry.grasping the major historical opportunity,China tobacco Yunnan industrial CO.Ltd begin to push the strategic restructuring of "two unified,two integration". This change is not only a significant change in yunnan cigarette industry, and profound influence on the group’s factory. In order to meet the challenges of strategic transformation, for enterprise development to provide strong support, Kunming cigarette factory corporate culture is facing the urgent task to optimize.Based on KunYan corporate culture as the research object, the article adopt the method of combining quantitative analysis and qualitative analysis, using the way of literature research and empirical research. From four levels of from macroscopic to microcosmic, the article analyzes the characteristics and problems of Kunming cigarette factory corporate culture, reviewing the Kunming cigarette factory for more than ten years development of culture. On the basis of Kunming cigarette factory actual, article puts forward the optimization of targeted Suggestions. In order to Kunming cigarette factory corporate culture construction provides referential ideas, enrich the empirical study of tobacco corporate culture.