Research On The Influence Factors Of Farmers To Participate In The New Rural Social Endowment Insurance

As the urbanization process is accelerated， the gap between urban and rural areas hasalso been gradually expanding， a large number of young people have gone into the city. Itbrings the huge challenge to rural pension problem. So it becomes the necessary premise tosolve the pension problem of rural farmers for guaranteeing the stability of the countrysideand improving the quality of life of farmers.On September4，2009，after the CPC centralcommittee issued the the guidance on the pilot projects of new rural social endowmentinsurance，the national pilot projects began to launch.The basic mode is social mutualassistance programs with personal accounts. The financing way is a person pay cost，collective allowance and subsidies.In the vast rural gradually To establish the new rural socialendowment insurance system in rural. The new t rural social endowment insurance of Hebeiwas began in2009. On July1，2012， all the counties (cities) has established the new t ruralsocial endowment insurance. The object of the new rural social endowment insurance isfarmers，so the condition of the farmers to participate in the insurance is very important to thedevelopment of the new rural social endowment insurance.The Participation rate，pay cost andevaluation are the important indicators to The implementation of the new rural socialendowment insurance.To explore and analyze the influence factors of farmers’ behaviorchoice，pay cost level and evaluation can find some problems.The Maslow’s hierarchy of needs，the theory of Kurt Lewin and the J. Colemanrationality are the Theoretical basis.I sue the way of questionnaire survey research， acombination of field research and literature research.Through researching the new rural socialendowment insurance of Tang Xian in Hebei to analyze the The Influence Factors of thefarmers’ behavior choice and the pay cost. We can find some problems， and put outrelevant countermeasures to guarantee the sustainable development of the new rural socialendowment insurance.