Research On Interactive Relationship Between Cross-border Electronic Commerce And Trade Growth

In2012and2013, the impact of international financial crisis continued to spread, anddemand on the international market declined, thus China’s foreign trade growth was facedwith many obstacles. While the development of cross-border e-commerce is showing agratifying situation, it plays an important role in keeping steady growth of China’s foreigntrade. As a new mode and means of international trade, cross-border electronic commercecan effectively reduce the cost, improve the efficiency, and expand new marketing channel.As a result, it can enhance Chinese brand’s international competitiveness and activelypromote the transformation and upgrading of China’s foreign trade. Emergenceand application of cross-border electronic commerce will bring profound changesto the entire economic society, create huge profits space for foreign trade enterprises, andultimately bring huge benefits to the national economy. Cross-border electroniccommerce also has many issues worth considering while making enormous achievements:what is the development trend of cross-border electronic commerce, what is the impact ofcross-border e-commerce on China’s foreign trade, what problems still exist in the process ofthe development of China’s cross-border e-commerce and so on. These are all we need todo further research and exploration.This article is based on sufficient grasp of the theory about cross-border electroniccommerce and trade growth, and regards present situation and development trend of cross-border electronic commerce and trade growth as the starting point, in order to analyze theinteractive development relationship between cross-border electronic commerce and foreigntrade growth from two aspects: qualitative analysis and quantitative analysis. Qualitativeanalysis mainly studies the interaction mechanism of the two parts: drivemechanism of cross-border electronic commerce on foreign trade growth, and promotionmechanism of foreign trade growth on cross-border electronic commerce; Quantitativeanalysis selects the time series data of2001to2013, using the unit root test, co-integrationtest, OLS estimation, Grainger Granger causality test and error correction model, in order toobtain the existence of interactive development relationship between cross-border e-commerce and China’s foreign trade growth from viewpoint of mathematical theory.Finally, according to the existing problems of cross-border electronic commerce at thepresent stage and the results of empirical study, propose countermeasures and suggestions for application of cross-border e-commerce to promote China’s foreign trade growth.Conclusions and suggestions after analysis will be helpful for our government to correctlygrasp a new round of economic system reform direction, in order to provide decision-makingbasis for government and enterprises to formulate technical standards and developmentstrategy for cross-border electronic commerce. It has certain practical guiding significancefor the realization of coordinated development of China’s cross-border electroniccommerce and trade growth.