A Study On The Development Countermeasure Of Rural Tourism Of Tiaoma Town Changsha City

In recent years, with the acceleration of world industrialization and urbanization, rural tourism whose theme is to meet the needs of people away from the hustle and bustle of city and close to the nature has been developing rapidly and become an important part of tourism, showing its vigorous vitality. Over the years, though our country’s rural tourism has obtained certain development, it is still in its primary stage of development. In the practical operation process, because of lacking a set of mature theoretical guidance, many problems are caused influencing the health and sustainable development of rural tourism.Changsha Tiaoma town is located in the core area of Chang Zhu Tan "two oriented society" Reform Experimental Zone of comprehensive supporting. In recent years, the rural tourism in Tiaoma has made a certain development. Shiyan lake ecological park has become a famous brand of Tiaoma ecotourism and rural tourism. But the ecotourism and rural tourism in Tiaoma are lack of overall planning and policy guidance. So the current situation of the development is chaos and lack of characteristic.At first, this paper carries on a questionnaire survey among the tourists from more than half of agritainments in Tiaoma town. Then analyzes the survey results in several aspects, such as tourist’s features, access to tourism information, residence time in scene spot, consumption standards and tourism motivations and so on. Find out the outstanding problems in the development situation of Tiaoma rural tourism through the analysis on the survey results. Then give some targeted countermeasures and suggestions to these problems. Wish the countermeasures and suggestions can give a hand to the Tiaoma rural tourism development.