Construction And Countermeasure Of Small Towns With Specific Style In Sheyang Lake Town,Baoying County Based On AHP-SWOT Analysis Tourism

In recent years,with the continuous development of tourism,small towns with customs and characteristics have taken on a unique scale,and become a unique way of rural tourism,residential and folk tourism.Located in the middle reaches of the lower reaches of the central Jiangsu Province,the town of the county is a vast area with well-developed water system,abundant aquatic resources,unique landform and simple ancient style.It is known as the"lotus root township,and "the land of fish and rice".Taking this town as an example,focusing on the problems in its construction process and putting forward countermeasures can not only enrich its industrial structure,tourism mode,tourism products,but also broaden the channels for local rich people to increase their income.It is of practical reference value to take the lotus industry as the main industry and build the lotus Township hot spring town to promote the transformation of local industries and promoting the development of tourism economy has practical reference value.This paper mainly introduces the background,main contents and significance of this study,as well as the research methods and ideas;the current situation and some basic concepts and theories of the research on the tourism construction of small towns with customs at home and abroad.Through literature review,the construction of Characteristic Towns at home and abroad is analyzed.Taking Japan's Ma hot spring,Zhouzhuang and Sha Jia Bang as examples,the main models are analyzed and the experience is summarized.At the same time,we carried out a special study on the basic analysis of the Hedong hot spring in the town,focusing on the following five aspects:the general trend of tourism market,the overall development trend,the analysis of natural conditions,the analysis of the tourism resources of the town,the analysis of the tourist market.Through the combination of analytic hierarchy process(AHP)and SWOT analysis,the quantitative results of AHP-SWOT analysis show that,among the four factors that affect the advantages,disadvantages,opportunities and threats of tourism economy development in Sheyang Town,the order of influence is weakness,challenges,opportunities and advantages.That is to say,the current disadvantage accounts for the majority,so we should adopt a conservative development strategy and make steady progress.On this basis,it puts forward five strategies to be paid attention to in the construction practice of Hot Spring Town in Hedang:first,detailed planning,second,talent training,third,special planning,fourth,tourism product development and fifth,marketing planning.Through the calculation method of environmental capacity,It is estimated that the number of tourists will reach 800,000 to 1 million person-time in the year of 2021 and between 4.5 million and 5 million person in the year of 2030.