ZQ Energy Company Development Of Strategic Planning Research

Oil is an important strategy to ensure the safety of national economic and political material, in order to ease the tight energy, countries are to promote the reform of marketization of the energy and the energy structure adjustment, to encourage and guide private capital into the oil monopoly industries.The current China’s private enterprises survival time is very short, private enterprises in the field of domestic oil market competition at a disadvantage position, firm’s survival time is short.Private enterprises in the energy market is to realize the growth of the high degree of monopoly, the enterprise needs to have a clear strategic positioning and strategic planning.Papers to private oil enterprise development strategic planning for the case study, using literature research, case study research method and model, for the development of the company is lack of strategic planning, business and can’t focus on issues such as product, has carried on the analysis of the system.Think, is the company’s future development direction in the field of energy, how to give full play to the company’s resources and capabilities, according to the modern development strategy planning theory, to explore develop in accordance with the characteristics of the enterprise development strategy planning propositions is necessary in theory, in practice, is of practical significance.This paper analyses the present situation of energy companies in ZQ, points out that the company currently has such problems as lack of strategic planning, uncompetitive.Paper USES the PEST method in the analysis of the external environment of ZQ company, found the future oil market investment has not been formed the new industry pattern of diversification and oil.By adopting the method of porter five models of internal resources study, refined out of the three kinds of core competence of the company. In SWOT matrix method, GE matrix method, etc, on the basis of analysis, studies the basic strategy and the core business, ZQ energy company paper presents a two-stage ZQ energy company based on domestic market overall strategy, based on the development strategy planning and implementation strategy is designed.