Research On Enhancing The Competitiveness Of Small And Medium-sized Private Construction Enterprises In Our Country

Small and medium-sized private construction enterprises showing a trend of rapid development with the development of the construction market, but there are many problems in the process of development. Moreover, global economic integration development, China’s construction market is gradually opened to the world, it makes that the small and medium-sized private construction enterprises face the competition not only comes from the domestic large-scale construction enterprises but also the abroad. It makes the small and medium-sized private construction enterprises in a state of pincer attack from both inside and outside, which makes the small and medium-sized private construction enterprises, is imminent to change the weak position by enhancing its competitiveness in the market, realize the development of enterprises. This paper is mainly devoted to improving the level of management of the small and medium-sized private construction enterprise, so as to improve the competitive ability of small and medium-sized private construction enterprises in the construction market, realize the development of enterprises. It analysis the status of competitiveness of the small and medium-sized private construction enterprises, and finds out the influence factors of the competitiveness, puts forward solutions to solve these problems.From the object of study, it is the small and medium-sized private construction enterprises as the research object. Its size is small and medium-sized, its nature is private. Private enterprises refer to the enterprises which without the component of state owned assets. There are many problems directly affecting the competitiveness of small and medium-sized private construction enterprise in their development process, this paper mainly studied these problems.From a view of research point, this paper involves all aspects which influence the competitiveness of the small and medium private construction enterprises. For example: system management, personnel quality, financial management, technology management, financing ability, etc, and also analysis those problem which influence the enterprise’s competition in the enterprise.From a view of research method, this paper draws lessons from the research results of the competitiveness of enterprises and the competitiveness of construction enterprises inthe domestic and foreign, read a lot of literature. It analysis the competitiveness of small and medium-sized private construction enterprise, given the strategy to enhance the competitiveness. In the case study on YC Company, the data of statistical investigation were analyzed.The full text is divided into six parts, part one elaborates the background, content,significance and research methods about the study. Part two is the theoretical foundation, it describes the competitiveness theory of construction enterprises, defines the small and medium-sized private construction enterprises. Describes the theory of enterprise competitiveness, and analysis the difference of factors which influence the competitiveness of large-scale construction enterprises and small and medium-sized private construction enterprise. Part three is the analysis of the competitive situation of small and medium-sized private construction enterprise, it made a SWOT analysis on small and medium-sized private construction enterprise, identified the factors which affect the competitiveness and made a analysis of these factors. Part four is puts forward some ways to enhance the competitiveness of small and medium-sized private construction from several aspects based on the analysis of the results. Part five is a case study of YC company, it evaluated the competitiveness level by fuzzy comprehensive evaluation method, it analysis each evaluation index and found out the problems which influence the competitiveness of YC company, and put forward the methods and strategies to enhance the competitiveness of YC company. Part six is the conclusion; it introduced the research value and innovation of this study, and the lack of research and prospects of the study.