The Development Research Of Freight Logistic Of Shenyang Railway Bureau

After the founding of new China, our country has experienced the traditionalplanned economy and two stages of the modern market economy, with thedevelopment of market economy, our country’s economy has entered a rapiddevelopment stage, brought new development opportunities for rail freight. OnDecember11,2001, China officially became a member of WTO, the development ofthe railway freight has brought new opportunity. International railway freighttransportation for the rail freight development of our country brings new profit growthpoint, at the same time also to our country’s railway freight transportation has broughtnew challenges.In recent years, the18major railway freight through put down trends, the reasonsare manifold. Railway freight enterprises from traditional planned economy to modernmarket economy system in the process of transformation, never change theirmanagement concept, with "rail boss" problem solver. In the face of competition inthe freight market, rail freight market share gradually be swallowed. With thedevelopment of social economy marketization, the rise of other shipping companiesare rapidly. Inter-city high-speed road network construction, make the highwaytransportation industry, with its flexible mode of transportation, is continuouslyexpanding. Aviation infrastructure such as airports, make industry for itscharacteristics such as short transport distance, time for the general freight customersto accept. The construction of large tonnage ships, and greatly improved the coastalcity of bulk cargo transportation. Long-distance pipeline transport, with itscharacteristics such as large amount of energy conservation and environmentalprotection, transport is gradually accepted by people. Facing the development of morethan other modes of transportation, the railway freight enterprise’s development isfacing great challenges. Shenyang railway bureau should understand the situationclearly, in the heat of the freight market, must change the idea, draw lessons fromforeign experience, reform and innovation, out of a way to fit the development ofShenyang railway freight. Shenyang railway freight should take the market as thecenter, in order to market demand as the guidance, the logistics management concept to the rail freight management, guarantee the sustainable development of rail freightlogistics.This paper from the Shenyang railway freight general situation of the externalcompetition environment analysis of the logistics industry in Shenyang, thecompetitiveness of the railway freight market;SWOT analysis method, this paperanalyzes the Shenyang railway freight facing opportunities as well as its internalexisting disadvantages.And then put forward the development strategy of Shenyangand specific measures: integrate the advantage resources and give full play to therailway transport capacity, low cost, good safety and green environmental protectionindustry advantage, strive for short and other kind of short-haul high value-addedgoods, realize the sustainable development of railway transportation.Pays specialattention to transportation safety, highlight the advantages of railway transportation,the development of electronic commerce and simplify the shipping formalities,optimizing transport organization, improve the efficiency of cargo transport, improvethe quality of service, attract back to the owner, to strengthen the marketing concept,improve the level of marketing, take the initiative to meet the needs of the market,make the service is the development trend of specialization, scale, to providecustomers with more comprehensive high quality service.