Chinese Rail Freight Market Situation And Development Strategy Research

In this paper the general situation of world rail freight market, the development of China's rail freight market, the macroeconomic environment, the development features of various industries, the problems that exist in areas are made a more comprehensive interpretation. Through the Porter's light industrial competitiveness strategy and Boston matrix method, we get an in-depth analysis of supply and demand, the railway freight transport market competition, the factors of development. Under the conditions of environmental factors considered reasonable, with use of mathematical statistical software (SPSS, Excel) and quadratic exponential smoothing (Holt prediction model) analyzed a large number of historical data about rail freight market statistically, we analyzed the 2007-2009 rail freight market developing trends, forecasted the number of rail freight and cargo turnover for the next three-year. SWOT analysis methods are used to study the railway freight transport market of the internal and external environment. Considered China's current situation and development of the rail freight market in front of the analysis done, we give some viable ideas for the future development of rail freight market, the organizational management strategy. Thus China's rail transport could have a positive response to the opportunities and challenges due to the opening up of the transport market conducive after China's WTO accession.