The Study Of Small Business Enterprise E-business Operating Platform Management

With the rapid development of the times and the development of electronicinformation technology, e-commerce as a new business model and the way businessesoperate, and gradually applied to all areas of economic development of society.E-commerce operations depend on a lot of data trade, the exchange of informationand data through the Internet, breaking the traditional time and geographicalconstraints, and even beyond the limits of national boundaries. While e-commercecan improve enterprise management and operation efficiency, in terms of materialflow and capital chain have accelerated the periodic cycle, effectively reducing thecost of doing business, provide the impetus for the rapid and healthy development ofenterprises, but also indirectly enhanced enterprises in the new situation of overallcompetitiveness. Low-cost e-commerce business model allows companies to rely onits traditional maximize the use of all available resources, access to huge profits, tolay the foundation for the realization of the rapid development of enterprises.Compared to the advanced experience of foreign e-commerce, China’s e-commerce isstill in its infancy, both ideas, technology, or personnel, etc. are in the exploratorystage. Therefore, the study of China’s e-commerce operations of SMEs, to explore thework of enterprise e-commerce problems and countermeasures method, it has greattheoretical and practical significance. In addition, how to implement e-commerce tokeep up the pace without being out of the market, how to solve the problems in thedevelopment of e-commerce in Chinese SMEs, industry and academia is an urgentneed to address the problem.This article first analysis of the current our country small and medium-sizedtrade enterprise’s development background and summarizes the research status athome and abroad lead to the theme of this paper, and then introduces the related basictheories related to this paper, including electronic commerce theory and the theory offoreign trade, e-commerce theory mainly from the electronic commerce definitions,characteristics, basic models and expatiates on the current situation of thedevelopment of e-commerce platform. And in-depth analysis of the trade, small and medium enterprises to carry out the electronic commerce platform operatingadvantages and existing problems. Then E imported wine company, for example, theinfluence of e-commerce platform for the analysis. Finally, our country small andmedium-sized enterprises to develop e-commerce trade platform strategy putsforward some Suggestions. Through analysis, this paper studies the application ofe-commerce platform in the trade, small and medium enterprises, for small andmedium-sized trade enterprise survival and development has made the exploration oftheory and practice.E-commerce is through the network information technology to reach thecompany’s commodity circulation and marketing and the daily operations of theenterprise management, and other economic activities. The technical features of thee-commerce platform including network characteristics, space and time infinite,business scope expanding, and convenience and coordination, etc. Small andmedium-sized enterprise electronic commerce application can achieve the leapfrogdevelopment of the enterprise, greatly exert the important position of small andmedium-sized enterprises in the national economy, small and medium enterprises tocreate jobs and social stability; Small and medium-sized enterprises can boost thedevelopment of the national economy; Small and medium-sized enterprises tocultivate outstanding enterprise managers; Small and medium-sized enterprises inpromoting technology play an important role in the whole society; The role of smalland medium-sized enterprises in international trade continuously strengthen. Theapplication of e-commerce platform can greatly extended enterprise marketing,innovation enterprise marketing; Small and medium-sized enterprises can reduceoperating costs, including purchasing cost, marketing cost and management cost,service cost and communication cost, etc.;E-commerce platform can help enterprisesto improve their business ability and efficiency.Our country small and medium-sized enterprises to develop e-commerceplatform operation still exist many issues, has restricted the electronic commercemode in small and medium-sized enterprise development and the application. First isthe lack of e-commerce concept, related legal system construction is also relativelyweak. Second e-commerce platform and logistic system to keep pace with the rapid development of electronic commerce. E-commerce platform of transaction securityproblem mainly from various Internet crime and computer virus, Trojan, networksecurity problem is the greatest threat to e-commerce. In addition, the development ofsmall and medium-sized enterprises in China’s information network foundation isweak, senior professional talent scarcity, e-commerce enterprises lack of investmentin e-commerce ability. Also in combination with the practical situation of E company,this article analyzes the problems existing in the enterprise electronic commerceplatform operation, and puts forward some improvement Suggestions.This article also puts forward the countermeasures of the operation of small andmedium-sized enterprises to develop e-commerce platform. To solve small andmedium-sized enterprises in e-commerce platform operating problems, from thelogistics distribution system and the improvement of the payments and settlementsystem, this is smooth operation of the electronic commerce prerequisites. Secondly,we must strengthen the construction of enterprise information foundation, this is thematerial basis of e-commerce platform are realized. Third, strengthen the awarenessof enterprise electronic commerce, only by establishing the consciousness of theelectronic commerce, can be positive in the enterprise to develop e-commerce, toimplement electronic commerce. Four is to strengthen the construction of talent team,from the two aspects of talent introduction and training to strengthen them. Five is toperfect the legal system construction, this is the correct health implement theinstitutional guarantee of electronic commerce.