The Influences Of Electronic Commerce On The Development Of Tibe Small And Medium-sized Foreign Trade Enterprises And The Adoption Of Countermeasures

Along with economic globalization and the continuous development of electronic information technology, foreign trade type enterprise application electronic commerce development to a foothold in the fierce international competition has become a big trend in the development of global trade.Based on electronic information technology and computer network of electronic commerce, accelerated the process of market integration, pioneered the new methods of international trade, changed the process of international trade, and changed the cost structure of international trade. In the 21 st, century the main form of foreign trade has been replaced by electronic commerce, electricity is also the main way and priority areas in which small and medium-sized foreign trade enterprises can participate in competition and obtain long-term competitive advantage.This article starts with the relevant concepts and the characteristics of e-commerce, and states e-commerce basic functions in small and medium-sized foreign trade enterprises such as seeking trade object;consultation and negotiation; network order and payment functions; transaction security management functions.The paper analyzes the current development of the global e-commerce, our country electronic commerce present development situation and e-commerce application condition in our country small and medium-sized foreign trade enterprises.Expounds the influence of the electronic commerce development in small and medium-sized foreign trade enterprises of our country: First, e-commerce in financing of small and medium-sized foreign trade enterprises plays an important role. The use of e-commerce improves the small and medium-sized foreign trade enterprises default costs;Banks, government and e-commerce platform through mutual consultation establish "risk guarantee pools" risk-sharing; The use of electronic commerce makes the small and medium-sized foreign trade enterprises expand the scale of financing, reduce their funding costs; Second, the electronic commerce has brought the new standard for small and medium-sized foreign trade enterprise credit rating. E-commerce transactions of foreign trade enterprises under the new credit evaluation standard has provided the safeguard for business transactions between companies, set a benchmark for enterprise further development.Third, e-commerce reduces the small and medium-sized foreign trade enterprise economic costs. The use of electronic commerce greatly reduces the inventory cost of small and medium-sized foreign trade enterprise; The use of electronic commerce reduces the purchasing cost in the process of small and medium-sized foreign trade enterprises; The development of e-commerce at the same time also reduce the cost of the small and medium-sized foreign trade enterprise marketing. Forth, e-commerce has affectedthe small and medium-sized foreign trade enterprise’s internal and external environment.The wide application of e-commerce is the most important contribution to the world provides a "virtual" supply products of foreign trade enterprises; E-commerce changes the way of small and medium-sized foreign trade enterprises, improves the level of their management and making decisions; E-commerce changes the small and medium-sized foreign trade enterprises operating environment, and provides new market opportunities;E-commerce causes changes in the way of small and medium-sized foreign trade enterprise competition; The introduction of e-commerce raises awareness for small and medium-sized foreign trade enterprise propaganda work and sets the foundation for entering the international market; Electricity not only promotes the small and medium-sized foreign trade enterprises to improve service quality, also improves its competitiveness in the market.It also exists bad problems of developing e-commerce in small and medium-sized foreign trade enterprises: Ideas behind; no correct understanding e-commerce; no given enough attention; Infrastructure is relatively backward, lack of funds, lack of professional and technical personnel; Safe operating problems; Electronic business external environment needs further perfecting. The writer also results some reasonable countermeasures and measures to solve the problem from various aspects :First, promote to establish small and medium-sized foreign trade enterprise joint procurement mode. Second, the small and medium-sized foreign trade enterprises can take effective measures. Third, based on the government, they can adopt some positive and effective measures.