Research On Entrepreneur Cultural Building In S Branch Of The Agricultural Bank Of China

At Present,most countries pay more and more attention to corporationculture.For the banks,organization culture can enhance the quality andcompetitiveness of bank,can expand the bank profile.With the entranceto WTO of China,the issue of constructing the enterprise culture of thestate banks is focused on by all parties.As market economy booms and competition gets fiercer, the effect ofenterprise culture is acquiring an increasingly greater immediatesignificance. However, according to the running state of enterpriseculture construction in China, it is still in its infancy. In the processof enterprise culture construction,Many enterprises are pursuingmodality,ignoring the really thought intention which can help theenterprises develop healthily and long. Enterprise cultures can notinfiltrate these values and beliefs into the blood of its managements,much less the soul levels.The problems of enterprise cultureconstruction have brought many negative factors，hindered the healthydevelopment of economy society. How to make enterprise cultureinfiltrate into the operating of enterprises, reflect in the enterprisesystem, guide the behavior identity, has been a powerful supporting pointto realize the strategic target.Under the guidance of culture,externally shoulder the responsibility to provide satisfactory productsand services, internally cause enterprise and each staff’s success, andfinally promote the development of enterprise, all the above is the aimof writing this paper.Songyuan is the second branch of Agricultural Bank of ChinaAgricultural Bank of China, is a subsidiary branch of the AgriculturalBank of China Jilin branch, on the building of enterprise culture has itsown limitations and uniqueness. Matsubara ABC enterprise cultureconstruction to proceed from practice, to influence corporate culture of regional culture, cultural industries, strategic context, historicalbackground and other factors are analyzed, and combined with the actualmanagement of the situation, the status of the current corporate culturewas accurate Location. On this basis, establish a corporate culture systemMatsubara ABC, designed a guiding and workability of the corporate cultureto promote the implementation of the program. Through corporate cultureand enhance their cohesion and development to create a harmoniousatmosphere, motivating and innovative employees, enhance the corecompetitiveness of enterprises, improve operational efficiency; JilinAgricultural Bank established corporate culture and market environmentfor the development phase Songyuan adapt, and adapt Matsubara ABC strategydevelopment, and is accepted by the bank employees, making it theguidelines and guidance Songyuan Agricultural Development Bank staffconduct of the corporate culture; the whole idea of the concept of JilinAgricultural Bank of China and Agricultural Bank of characteristics andculture combine Matsubara together, eventually forming their own culturalcharacteristics.