Study On The Development Strategy Of Investment Banking Of A Bank

In recent years, with the opening of China’s banking sector, foreign banks operating accelerating the pace of localization, domestic commercial banks are becoming ever more intense competition, commercial banks are scrambling to find ways to change and grow their own business development and transformation of the way in which investment banks are all one of the business in recent years to achieve business transformation and vigorously expand the commercial banks. As an investment bank, nearly eight years of development history in China A bank, since2002, A-line and gradually explore a feasible path to commercial banks a huge potential for development of the emerging middle business in the commercial banks’ internal development of investment banking to achieve a steady growth in investment banking revenues and structural optimization of year, and achieved remarkable results in the product line and brand building and build a full line of integrated operations platform, has become one of the core businesses to enhance market competitiveness a line.2009Bank territory to achieve a total investment banking revenue11.7billion yuan, becoming the first domestic investment banking revenue over10billion yuan of commercial banks, won the " Best Bank investment bank " in the world.A provincial branch of Bank of China (hereinafter referred to as A-line) is China’s A-level branches of the bank Xia Zhu, one of the territory’s largest commercial bank, its investment banking business in2001and was officially launched, after several years of development, has taken formed a relatively mature and stable organizational structure, products, systems and modes of operation, the level of development of the province with the industry forefront. From the business scale, experienced a " from scratch, from small to large " development process, the Bank investment banking revenue in2001from more than2500million to nearly1450million yuan in2011, the country A line at the middle level. But the connotation of business development point of view, A-line investment banking is still in the development stage of the low end, there is a single structure, the variety of low-end, operational independence of the poor and the lack of institutional and professional issues, mainly in the development strategy is not clear, incentives not in place, supporting policies imperfect, the business model is not clear, and no deep mutual integration and other aspects. How to solve the problem as soon as possible, will directly affect the A-line investment bank this " sunrise" the development trend of the business, especially with the competition in the capital market has become increasingly active and violent debt markets, traditional business A line has been a huge challenge, but this is also the development of new business lines a "catalyst", created more new business opportunities for the a-line, in order to expand the company’s investment banking financial business development, is an A-line response to changes in the debt and capital markets, better promote key issues of corporate banking urgent need to address the strategic transformation.Based on the analysis of commercial banks in developed countries to carry out investment banking experience, combined with China’s commercial banks to carry out investment banking, this paper proposes a reference and inspiration for the development of domestic commercial banks investment banking related, through the analysis of the provincial A recent Investment Bank business situation and characteristics and problems, references and absorb the mainstream strategic development of theoretical knowledge on the A line to explore investment banking and research, including:Boston matrix for the integrated use of a variety of stage a-line investment banking products classified positioning and development strategy; competition and competitive position using Porter’s five forces model analysis a line of investment banking; proposed SO, ST, WO and WT four combinations through SWOT analysis, and accordingly design a market penetration, market development and differentiation of three kind of strategic programs; through QSPM analysis, the final choice to differentiate mainly to penetration, development and alliances, supplemented development strategy. According to the development strategy, in terms of differentiation strategy, brand strategy, process reengineering strategy study and explore the development of the A-line investment banking strategy feasible path selection and implementation,A line with the actual situation and the proposed accelerate structural adjustment, the implementation of business interaction, enhance business innovation, increase Alliance efforts to improve the operational mechanism to guard against business risks and other measures and recommendations in six areas, A-line and hope to be able to other commercial banks’ investment banking business in the province to provide some suggestions and inspiration.