A Study On Z Bank ZhengZhou Branch's Investment Banking Business Development Strategy

With the deepening development of economic and financial globalization, the economic situation is becoming more and more complicated. There are many practical problems in the development of commercial banks' investment banking business. In particular, under the economic environment of the banking industry in China characterized by strict capital constraints, economic development mode transformation, and an increasingly fierce competition, investment banking business, as an increasingly important source of income for bank profits, has attracted a great deal of attention and investment from commercial banks. At present, the investment banking business of Zhengzhou Branch of Z Bank only stays in the traditional and low-yield investment banking products, and the knowledge structure of investment banking practitioners and the design of product scheme are not enough. Therefore, the research on the development of the investment banking business of Zhengzhou Branch of Z Bank is of realistic urgency and theoretical value.The purpose of this paper is to analyze the development strategy of investment bank business of Zhengzhou Branch of Z Bank, aiming at providing direction for the future development of commercial banks' investment banking business. First of all, the development process of commercial banks' investment banking business as the basic starting point of this article, using comparative analyzing method to deeply summarize and analyze the development process and the development situation of domestic and foreign investment banking business. Then, based on the full understanding of the scope of investment banking business, the author makes a detailed description of the overall situation, operating performance, and the status and effect of Zhengzhou Branch of Z Bank, and clarifies the existing problems and causes of its direct financing business, structured financing business and asset management business. In the theoretical basis of strategic management theory, from its regional economic environment, financial market environment, the horizontal competitive environment and the internal environment, it makes a comprehensive and summarized analysis of the future Zhengzhou branch of Z Bank's investment banking business innovational development faced by the specific circumstances. At last, it makes an in-depth study on the development strategy of Zhengzhou Branch of Z Bank's investment banking business from five aspects: direct financing business, structured financing business, asset management business and fund financing business, as well as relevant supporting measures, and provides countermeasures and guidance for its investment bank business further enrich and development.